2022, Pierre Ltd’s visionary founder, Pierre Anthony Cohen Aknine, passed away in September 2022.
He was not just a businessman but a pioneer of Korea’s cigar culture. Pierre Ltd remains committed to preserving his legacy by strengthening global partnerships and expanding the reach of premium cigars.
2023,
New Leadership & The Future of Pierre & Matthias Company
In December 2022, Mathias Cohen Aknine was appointed as the new CEO of Pierre Ltd,
continuing the legacy of Pierre Anthony Cohen Aknine.
His vision is to transform Pierre Ltd into a globally recognized luxury cigar & lifestyle brand, pushing the boundaries of innovation and premium cigar culture.
1. Launch of Luxury Cigar Accessories & Lifestyle Products
Developed high-end humidors, cigar cutters, lighters, and exclusive cigar accessory collections.
2. Expansion of the Premium Cigar Portfolio
Beyond Cuban cigars, expanded imports of premium New World cigar brands
3. Enhancing Cigar Education & Expertise
Hosted Habanos S.A Master Class, providing authentic Cuban cigar education & tasting sessions.
Expanded CIGRAAL Masterclass programs, offering premium cigar pairing & tasting experiences.
4. Expanding Cigar Culture & Customer Experience
- Beyond Cuban cigars, expanded imports of premium New World cigar brands.
- Opened Pierre Cigar Lounge, creating an exclusive cigar experience space.
- Upgraded VIP membership services, providing access to limited edition cigars & private events.
- Organized premium cigar pairing events (wine, whiskey, and rum pairings).
- Hosted notable cigar events worldwide.