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Pierre Chungdam CA 

Membership Program & Private House Guide

Membership at PIERRE is more than lounge access —

 it offers exceptional cigars, refined hospitality, exclusive events, dedicated storage, and personalized service.

Definition of the House


Pierre Chungdam CA is not a lounge, not a club, and not a retail store. It is a space where no discount structures exist, no concept of walk-in entry is allowed, and design is not based on sales volume.

It is a House with a clearly defined identity regarding who enters, when it opens, and what is permitted. Here, everything is intentionally managed and controlled.

"Membership is not a matter of perks; it is a matter of access."

Spatial Philosophy: Intentional Limitation


The smaller the space, the higher the precision of management. This is not aesthetics; it is an operational strategy.

32 Years of Proven Authority


Pierre Chungdam CA is built not on branding, but on proven legitimacy.

Exclusive Importation & Distribution


Exclusive importer and distributor of Habanos S.A. Cuban cigars.

32 Years of Uninterrupted Legitimacy


The sole legal source in Korea for top-tier vintage Cuban cigars.

Access to Archive Stock


Access to vintage Cuban cigars, archived inventory, and premier allocations.

"It is not claimed access; it is proven access."

An Archive, Not Just a Lounge


Pierre Chungdam CA is Korea's first luxury cigar archive lounge, focusing on aging, storage, music, and pairing.

Specialized Services


  1. Private cigar storage (paid option)
  2. Long-term aging and management
  3. Precise cigar and spirit pairing
  4. Music-driven ambiance




Additional Benefits


Lowest price guarantee in Korea for premium accessories:


  • Elie Bleu

  • Siglo

  • S.T. Dupont

  • Other premium cigar accessories

Lowest Prices on Vintage Cigars


  • Archive of vintage Cuban cigars

  • Annual auctions, new release events, and gala dinners

Time-Based Experience Design

The experience at Pierre Chungdam CA evolves throughout the day. 

Cigars, spirits, music, and lighting are curated differently by time zone, with each moment serving a distinct ambiance and purpose.

As the day unfolds, the House shifts—offering visitors a tailored experience at every hour.

How the Membership Works


Annual fees are non-refundable. A significant portion is returned as House Credit.

Fostering Generosity 


The returned credit is substantial and meaningful.



Preventing Transactional Behavior


The structure encourages genuine engagement rather than speculative use.


Encouraging Presence, Prohibiting Accumulation


The membership is designed for visits and experiences, not for financial arbitrage.

Ecosystem Expansion & Final Declaration


The vision of Pierre Chungdam CA extends far beyond cigars. 

From Art, Wine, and Whisky to Gold and Watches, the House is continuously expanding.

Art


Auction Houses · Galleries

Wine & Whisky


Curated Collections

Gold


Asset Portfolio

Watches


Timepiece Access

Digital Channels


Website · App · Kakao

"Pierre Chungdam CA is not a place you visit. It is a House where entry is granted."

Ecosystem Expansion & Final Declaration

The vision of Pierre Chungdam CA extends far beyond cigars. From Art, Wine, and Whisky to Gold and Watches, the House is continuously expanding.

From 6:00 PM

Seating, minimum spend, and peak-hour policies are enforced clearly and fairly.

1

Sofa Seating

Reservation required. Minimum spend applies.

2

Bar Seating

Flexible access. Walk-ins allowed.

3

Guest Ordering Requirements

Each guest must order a cigar or a paid beverage.

4

Seating Priority

Founder — Reserve — Member — Guest

Annual fees are non-refundable. A significant portion is returned as House Credit.

Membership Pricing Policy

Discounts apply to Pierre Ltd. lowest prices. Specific lines and releases are excluded.

Non-discountable:  Cohiba, Trinidad, LCDH, Limited Editions, Regional Editions, Vintage Cigars...

CA 365 Member
Machine Made & Daily 10%
Signature 5%
Non Cuban 10%
CA Reserve
Machine Made & Daily 15%
Signature 10%
Non Cuban 15%
Corporate
Machine Made & Daily 20%
Signature 15%
Non Cuban 20%
Founder
Machine Made & Daily 25%
Signature 20%
Non Cuban 30%

Guest Admission & Welcome Drink


Non-members pay an entrance fee. All guests receive an initial welcome drink.

Non-Member Entrance Fee


KRW 30,000 / person


Welcome Drink Included


Selection from the House entry drink menu


Additional Orders


All orders following the welcome drink are charged separately

House Credit: Allowed / Excluded

Allowed
Excluded
  • Standard & Premium Cigars (Separate cigar list provided)
  • CA Picks of the Month
  • Food & Beverages
  • Events
  • Lockers
  • Approved Accessories
  • Archive Cigars
  • Founder Exclusive Releases
  • Membership Fees
  • Special Allocation Vintages
  • Transfer or Resale

House Credit Philosophy


House Credits are use-it-or-lose-it. This structure protects atmosphere, maintains behavior, and preserves service quality.

Valid Only at Pierre Chungdam CA

Cannot be used elsewhere.

Non-Transferable

Fixed to the individual member.

No Cash Refunds

For in-house use only.

Must Be Used Within 365 Days

Unused credits expire automatically.

House Credit Menu Logic

House credits function like spending credits within a defined House Credit Menu

CA 365 House Membership

Cost Structure

Annual Fee: KRW 3,650,000

House Credit: KRW 1,000,000
 (Credit can be used only at the store the person paid for the membership)

Guest Invitation Fee (per person): KRW 30,000

Limit: 50 Members

Privileges

  • Core access and recognition as part of the House

"You are part of the House."

CA Reserve Membership

Cost Structure

Annual Fee: KRW 7,000,000

House Credit: KRW 3,000,000
(Credit can be used only at the store the person paid for the membership)

Guest Invitation Fee (per person): KRW 30,000

Limit: 30 Members

Privileges

  • Private humidor access (stores up to 10 cigars by default)

  • Guaranteed priority access to allocated cigars

  • Annual curated cigar selection

  • Invite up to 4 guests

"You are recognized and remembered."

CA Corporate Membership

Corporate membership provides structured access for executive teams and is limited to 20 companies.

Cost Structure

Annual Fee: KRW 12,000,000

House Credit: KRW 4,000,000
(Credit can be used only at the store the person paid for the membership)

Guest Invitation Fee (per person): KRW 30,000

Limit: 10 Members

Privileges

  • Free in-house rental of a corporate mega-humidor (up to 300 sticks, valued at KRW 8 million retail)
  • Priority private hosting
  • Exclusive corporate tasting sessions

CA Founder / Inner Circle Membership

Become part of the legacy. Strictly limited to 10 members.

Cost Structure

One-Time Initiation Fee: KRW 15,000,000

Annual Renewal: KRW 5,000,000

Annual House Credit: KRW 3,000,000

Guest Invitation Fee (per person): KRW 30,000

Limit: 10 Members


"You are part of the legacy."

Privileges

  • Complimentary complimentary basic accessory kit (Retail value over KRW 10,000,000)

  • Exclusive priority allocation for Habanos Festival application (Sole recipient)

  • Highest priority access to archive and vintage cigars

  • Complimentary invitations to annual private events beyond the Gala Dinner (Whisky tastings, wine dinners, lifestyle events)

  • Tailored sourcing service

  • Invite up to 6 guests

Personalization, Data, and Leverage


Pierre Chungdam CA accumulates records of member preferences, visits, and purchase histories. This data is not merely a marketing tool, but a long-term strategic asset.


The member database serves as the foundation for designing tailored experiences while providing leverage to enable partnerships with luxury brands.


Data is managed transparently and used solely to elevate the quality of the member experience.

Core Value Progression


Understanding Preferences → Tailored Recommendations → Long-Term Relationships → Partnership Expansion

Personalization & Concierge

All members complete a mandatory client survey upon onboarding.

Survey Scope


  • Cigar Preferences

  • Beverage / Spirits Preferences

  • Musical Taste

  • Service Expectations

  • Hobbies

Objectives


  • Personalization

  • Storage & Curation Accuracy

  • Long-Term Relationship Buildin

Optional Future Services


  • Car Detailing, Grooming 
    Lifestyle Goods & Care